One-way anchor text backlinks are sought out by SEOs because PageRank juice flows from one domain to another.
If website A links to website B with an anchor text backlink and website B does not link back to website A, then you have a one-way anchor text backlink. The anchor text of these backlinks help search engines determine the most relevant keywords a web page should rank for. The backlink anchor text is the anchor text used by other websites linking to your website. These anchor texts are targeted – the keywords in the anchor text will match the targeted keyword of the page an SEO is trying to rank on.Ī backlink is a link from another website. Linkbuilders, or SEOs specialized in building links to a website, often control the anchor text from the links they build from other websites. Anchor Text ManipulationĪs a result of being a search engine signal for relevancy, it is possible to over-optimize your links’ anchor text. A bit of anchor text variation is natural, just like how a great portion of the internet’s links are naked URLs. It is unnatural for web pages that link to your website to all have exact match anchor text. When websites aggressively build exact match anchor text links, a Google spam filter is triggered. Different browsers will display anchor text differently, and proper use of anchor text can help the page linked to rank for those keywords in search engines.Īn exact match anchor text has the same keywords highlighted as the targeted keyword of a web page.Į.g. An exact match anchor text on this page would be the keyword “anchor text” hyperlinked to like so: anchor text. Links without anchor text commonly happen on the web and are called naked URLs, or URL anchor texts. The words contained in the anchor text help determine the ranking that the page will receive by search engines such as Google or Yahoo and Bing. The anchor text is also known as the link label or link title. Good anchor text examples: Click here to learn more about SEO SEO basics, what is SEO learn SEO. So for example, if you had a page on the basics of SEO, The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underline through html code. SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than generic text. Anchor text is the clickable text in a hyperlink.
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